hello, i’m fed. That’s short for Federico.
After co-founding his New York–based studio Hungry in 2015, he’s led brand identity, campaigns, and content for clients across categories—while also managing the operations, contracts, and culture that keeps the studio thriving.
In addition to directing full-scale rebrands and scaling internal creative teams, Fed has served as a fractional creative lead for enterprise clients, helping bridge the gap between vision and execution.
A Caracas-born creative with a global lens, Fed has worked across the U.S., taught design at Wesleyan University, and built brands that stretch across touchpoints—from packaging and film to physical space and service.
Outside of work, he flies planes, hosts dinner parties, fixes up his 1977 Ford F100 Ranger XLT.
He lives in Redding, Connecticut with his wife and two sons